SOCIAL MEDIA MANAGEMENT TOOL | SOCIAL MEDIA MANAGER ROLES | DIGITAL MARKETING

                SOCIAL MEDIA MANAGEMENT TOOL

    Hello everyone my self Mohit Jain . I will explain in this blog about social 

media management tool Let’s start……….. In your role as a social media manager, it’s really important that you pick the right tools to work with. The reason is because you don’t want to be going onto each and every network to post the same content or having to go to each network to respond. There’s some fantastic management tools out there like HootSuite or Sprout Social and several different ones that will be coming up in the future. And all of these tools have some really key features. The first thing is that they let you manage your networks from one place. It means from one place, you can work across Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Another key feature is that you can actually schedule your posts.

You don’t have to be there at 9:00 AM every day doing them away on the actual day of posting. You could schedule a week in advance, a month in advance, or as far in advance as you like to make your job simpler. Another key feature is that a lot of these have simple analytics built in. You can immediately see the rate at which your posts are growing or the rate at which they’re shared. These management tools make your process and your life really, really simple, and some of them are even free. So use them and give them a go. Everything we’ve discussed here about managing your social media presence can be contextualised with three simple words, listen, engage, and monitor.

So when we listen, we understand what our target group really wants. We engage with them in a conversation, engage and interact with our content, and actually getting that message across. We then monitor and use those analytics to optimise what we do in the future. Taking a look at a real world example, we take a look at Ford fiestas. When they had their new launch, Ford selected 100 individuals that they believed were very influential in social media. These people naturally, pre-launch, started to write about it, tweet about it, blog about it. And they found that the 700 videos that were actually uploaded gathered 6.5 million views.

And from that, they had hundreds and thousands of people actually asking about Ford from which most of them were non-Ford customers. It’s an amazing impact an amazing story to show how influential people on social media made all the difference.

WRITE BY :

MOHIT JAIN

SMARTGYAN